Viacom, parent of MTV Networks, bought a majority stake in Bellator Fighting Championships and will start airing the promotion's bouts on Spike in 2013, the companies told USA TODAY this week. They've had ongoing talks for about a year as they finished up various deals, and over the past month finally reached the point where they could announce the news, Bellator CEO Bjorn Rebney said.
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Although Spike's agreement to carry new material from UFC ends in December, the channel still has rights to the promotion's library through 2012. As a result, fights from Bellator won't air on Spike until 2013, said Kevin Kay, Spike TV president. In addition to continuing Bellator's current practice of having two seasons annually, Spike expects to run additional programs such as highlight shows and related content, both on TV and online.
I knew Bellator would move to Spike eventually But I'm very surprised Viacom (The parent company of Spike, If you didn't know that...boy...What can I say ) have brought in to Bellator, Obviously they are in for the long haul and obviously Bellator have some money to play with things could get very interesting.